Conversions
Channel TrackingChannel Conversion Rates
| Channel | Traffic Percentage | Conversion Rate |
|---|---|---|
| 13.9% | 4.7% | |
| Snapchat | 13.0% | 0.6% |
| 9.1% | 8.2% | |
| 3.9% | 3.1% | |
| 3.7% | 2.9% | |
| Bing | 2.0% | 7.6% |
| YouTube | 1.2% | 0.5% |
| 0.3% | 0.9% |
Browser Conversion Rates
| Internet Explorer | Chrome | Firefox | Safari | Android | |
|---|---|---|---|---|---|
| Average | 1.00% | 0.83% | 1.16% | 0.78% | 0.33% |
| Median | 0.80% | 0.58% | 0.83% | 0.58% | 0.27% |
| Minimum | 0.07% | 0.07% | 0.06% | 0.04% | 0.01% |
| Maximum | 4.80% | 3.74% | 5.34% | 3.42% | 1.48% |
Source: Conversion Study in Spanish Ecommerce 2016
Device Conversion Rates
| Quarter | Desktop | Tablet | Mobile |
|---|---|---|---|
| 2016 Q1% | 4.23% | 1.42% | 3.59% |
| 2016 Q2% | 3.88% | 1.31% | 3.44% |
| 2016 Q3% | 3.66% | 1.17% | 3.21% |
| 2016 Q4% | 4.25% | 1.49% | 3.79% |
| 2017 Q1% | 3.63% | 1.25% | 3.14% |
| 2017 Q2% | 4.05% | 3.59% | 1.70% |
| 2017 Q3% | 4.11% | 3.61% | 1.69% |
| 2017 Q4% | 4.45% | 3.99% | 2.04% |
| 2018 Q1% | 3.85% | 3.49% | 1.85% |
| 2018 Q2% | 4.12% | 3.72% | 2.00% |
| 2018 Q3% | 4.26% | 3.84% | 2.03% |
| 2018 Q4% | 4.79% | 4.05% | 2.23% |
| 2019 Q1% | 4.04% | 3.54% | 1.88% |
| 2019 Q2% | 3.90% | 3.49% | 1.82% |
Source: Monetate
Platform Conversion Rates
| Quarter | Android | Chrome | Linux | Mac | Windows | Windows Phone | iOS |
|---|---|---|---|---|---|---|---|
| 2015 Q4% | 1.58% | 3.33% | 1.07% | 4.76% | 4.17% | 1.19% | 2.35% |
| 2016 Q1% | 1.62% | 2.67% | 0.77% | 3.87% | 3.95% | 1.26% | 2.10% |
| 2016 Q2% | 1.45% | 2.63% | 0.69% | 3.81% | 3.81% | 1.19% | 2.01% |
| 2016 Q3% | 1.18% | 2.64% | 0.56% | 3.62% | 3.50% | 1.01% | 1.80% |
| 2016 Q4% | 1.53% | 3.08% | 0.82% | 4.29% | 4.25% | 1.16% | 2.22% |
Source: Monetate
